Staff Training - Build a Sales Army - Wine Service - Proper Verbiage and more !

Looking to set your team apart from everyone else?

Led by an expert sommeliere and service professional with over 20 years experience in food and beverage, I’m confident I’ll be able to curate a training package that’s the right fit for your team!


Professional Training for Staff

See the results as your team becomes a sales army!

Here are some packages we’ve designed to match your needs. Don’t see what you’re looking for? Contact and she’ll curate a training session just for you!

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Build a Sales Army in 1 day
3 hours

Perhaps you’re team doesn’t really need all that foofy ‘how to describe wines’ training? Maybe, all your team needs is some direction on service.

  • How to present, serve and pour wine
  • when to offer that next cocktail
  • suggestive selling points to make more moolah
  • techniques for managing a busy section
  • and make more money by selling that next bottle or glass!
  • Look like a wine pro without all the fuss

You may choose from the layouts below for a 1-Day, 2-Day or the full 3-Day package of training.

Hourly rates apply after that.

Day 1 - Wine Training
3 hours

how climate affects grape structure and flavours

  • wine structure 101
  • how to describe 8 noble grape varieties
  • winespeak
  • tasting of 4-6 wines
  • knowledge check and review
5 2
3 3

Day 2 -
Sales + Service Training
3 hours

  • 15 minute review of fundamentals from previous day
  • 45 minutes of theory – wine sales techniques, how to read a wine label, when to offer the next drink, how to open, serve a wine bottle
  • how to generate sales
  • 1.75 hour hour practical session: staff open bottles and are graded by their peers
  • 15 min review and close

Day 3 - BC Wine, Food Pairing+ Exam
3 hours

  • review
  • BC wine region in context – 20 minutes
  • the principals of wine and food pairing with food samples and wine samples – 1.5 hour
  • knowledge check
  • written examination

Vince Lombardi:

It takes months to find a customer...
and seconds to lose one.

How to embark on your staff Training experience...

The Process

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Choose the number of people, the date(s) of the session(s) and the package that fits your needs

I’ll need YOUR help to create the best training package for you! So we’ll first schedule a lively chat to find out what makes your group tick.

Settle on the perfect date, time, and the unique sticky points and challenges of your team.

No matter what, your fabulous training session will be set in stone once a non-refundable deposit dances its way into the coffers. So let’s get this started, shall we?

Hold your horses! Schedule a chat with Joanne first

Before diving into the action, let’s make sure you schedule a chat with the one and only Joanne! She’s the service professional extraordinaire. Once you’ve had that awesome tête-à-tête, we’ll be on our way to an unforgettable session!

Make sure you connect Joanne with all your managers, or lead servers she’ll need to coordinate with. After the non-refundable deposit is paid, Joanne will be visiting your establishment to view the settings and fine tune the training session and make sure we have everything ready on the day.


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Coordinate wine from wine merchants

Now, it’s time to gather some supplies. Joanne is always available to purchase wines for our training session from outside (extra fees apply). Although, the best examples will be wines from your list. Therefore, I’ll have you connect with your wine representatives to supply the wines for our training day(s).

Joanne will request your company’s logo to make everything look official on our day(s)!

Invoice and payment

When it’s time to settle the bill or send a deposit for booking, we’ve got a couple of options for you to choose from. You can gracefully hand over a classic cheque or swiftly make an e-transfer. If you prefer the convenience of using a credit card, no worries! We do accept them, but please note that there will be a small transaction fee applied.

The full payment is due on the day of the event. So, make sure you’ve got your financial ducks in a row, and we’ll take care of the rest.

Get ready to toast while we create an army of sales masters and let’s make sure the payment part is as smooth as silk!


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Go time !

Let’s do this!!!

Joanne will arrive early to coordinate the set up for go time!


Get in Touch

Connect with Joanne!

professional Training for Staff


Your Event Includes

  • Half hour consultation and a 1-hour visit to your establishment to fine tune the training manual curated for your establishment
  • numbers presentation with photos to enhance the storytelling and focus on the key points of service
  • constant knowledge checks throughout all presentations
  • paper examination to test recall 
  • et moi! That’s me in the photo on the right

Your Event Includes

Group Size

Group Size

1 Day - or 3 hour session

Up to 10 attendees - $2000 ($200 pp)

Up to 20 attendees - $3700 ($185 pp)

Up to 30 attendees - $5100 ($170 pp)

2 Days - or 6 hour session

Up to 10 attendees - $3800 ($380 pp)

Up to 20 attendees - $7000 ($350 pp)

Up to 30 attendees - $9600 ($320 pp)

2 Days - or 9 hour session

Up to 10 attendees - $5200 ($520 pp)

Up to 20 attendees - $9700 ($485 pp)

Up to 30 attendees - $12,900 ($430 pp)

Training Prices

At SommWine, we know how important value is to your company. Once you’ve had that lively chat with Joanne, she’ll put together a price and package that is catered just for you.

Fear not, my energetic friend! Once we’ve had a chance to chat and align on your service needs, I’ll whip up a package that spells out the cost breakdown with utter clarity.

Training Prices

Hourly Rate

Hourly Rate

Each training package includes a 30-minute initial conversation and a 1-hour onsite preparation session to ensure we have all the tools necessary for our big day.

Require additional assistance? No need to fret, Joanne offers extra support at an hourly rate of $399 if it’s ever needed.

Roger Stauchbach:

There are no traffic jams
along the extra mile.

Meet Your Service Trainer


Kind words from kind humans...

All of us loved [Joanne's] energy, [her] personality and the joy [she] showed, doing what [she] loves. We also learned a great deal. It was a great way to add energy for what we were heading into; the world of underwriting, insurance and all things very dry (not like the dry we like of our wines!)
Very special private wine tasting experience. Personalized to our tastes, and gave an enhanced perspective on French wine. Joanne’s enthusiasm is infectious and her knowledge vast. Would 100% recommend to anyone wanting to deepen their wine knowledge in a more individualised way, or wanting to provide a gift to a fellow wine lover. Thank you Joanne!
Everyone thoroughly enjoyed the evening and are STILL talking about it! Joanne was very personable and we loved our tasting of Napa cabs we wouldn't have known to try.
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Jeanette Badger
Deep Cove, BC
[Our private wine tasting with Joanne] was amazing. It made us even more passionate towards wine.
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Connor Doyle

Get in Touch

Book Your Training Experience Today !