No products in the cart.
SOMMWINE MEDIA KIT · WINE & BEER EDUCATION
Connect Your Brand With People Who Want to Understand What They're Drinking
SommWine combines wine and beer education, digital content and in-person experiences to connect producers and brands with engaged consumers, students, hospitality professionals and wine enthusiasts.
01 · ABOUT SOMMWINE
Expertise that makes wine understandable
Joanne DiGeso is the educator behind SommWine, based in Whistler, British Columbia. She is a WSET Diploma graduate, certified WSET wine and beer educator and sommelier, with more than 15 years’ experience in wine and hospitality.
Joanne completed the WSET Diploma in 2017, the Wine Educator programme in 2018 and the Beer Educator programme in 2024. She has taught WSET in Whistler since 2018, online and in person.
Her approach connects grapes, regions, growing conditions and production with what people actually notice in the glass. The aim is understanding, rather than memorizing disconnected facts.
Read more about Joanne and SommWine.
02 · THE AUDIENCE
Who SommWine reaches
SommWine’s education, resources and tasting experiences connect with wine and beer enthusiasts, WSET students and hospitality professionals. The audience includes people learning for personal interest as well as those developing knowledge for their work.
Website visitors
Data to be added — verified figures and reporting period required.
Organic search reach
Data to be added — verified figures and reporting period required.
Instagram followers and reach
Data to be added — verified figures and reporting period required.
YouTube audience and views
Data to be added — verified figures and reporting period required.
Email audience
Data to be added — verified figures and reporting period required.
Students taught
Data to be added — verified figures and reporting period required.
Private and corporate tasting guests
Data to be added — verified figures and reporting period required.
Geographic reach
Data to be added — verified figures and reporting period required.
03 · LEARNING WITH A PURPOSE
A high-intent wine audience
The conversation starts with a practical question: what am I drinking, why does it taste this way, and what should I try next?
Learning and choosing
People learning about wine and beer, taking WSET qualifications, seeking education and recommendations, and making choices about the wine they purchase.
Putting knowledge to work
People attending private and corporate tastings, working in hospitality, or building and managing wine collections.
04 · REAL-WORLD ENGAGEMENT
More than digital reach
Joanne’s work brings her into direct contact with consumers and professionals through WSET education, private wine tastings, corporate experiences, hospitality training, private and collectors’ cellars, and educational events.
These settings make room for questions, comparisons and conversation. A wine can be tasted and discussed in context: its producer, region, grape, style and story.
Explore WSET wine education, private tastings, corporate experiences and hospitality training.
05 · PARTNERSHIP POSSIBILITIES
Ways to work with SommWine
Start with the product, the story and the people you want to reach. Opportunities are discussed individually; none of these routes guarantees independent editorial coverage.
Editorial Samples
Submit wine or beer for independent editorial consideration under the Samples + Tasting Policy.
Wine & Beer Features
Discuss a product or story that may be relevant to SommWine’s educational audience.
Event Wine Partnerships
Explore supplying wine for an educational event where guests can taste and learn about it.
Private + Corporate Event Placement
Discuss whether a wine is a suitable fit for a particular private or corporate tasting.
Educational Collaborations
Connect a producer, product or regional story with a useful learning topic.
Winery/Region Features
Introduce a winery or region and the people, growing conditions and decisions behind its wines.
Interviews + Video
Discuss an interview or video idea that helps people understand a wine, beer, producer or place.
Hospitality + Trade Education
Explore practical educational opportunities for hospitality teams or trade audiences.
06 · CONTEXT, CONVERSATION AND TASTING
Tell the story behind the bottle
Working with SommWine offers a way to put a product into an educational context, rather than simply displaying a bottle.
Make the wine understandable
Help people connect region, grape, style and quality with the wine in their glass — and understand the producer’s story.
Connect learning with experience
Combine online discoverability with real-world tasting opportunities, reaching people actively learning about and purchasing wine.
07 · CLEAR BOUNDARIES
Editorial independence
Editorial samples do not guarantee coverage. Joanne and SommWine retain editorial independence over reviews and recommendations.
Paid or commercial partnerships and event collaborations must be clearly distinguished from independent editorial coverage. Supplying wine, sponsoring an event or discussing a commercial collaboration does not purchase an independent review.
08 · KEEP THE DETAILS TO HAND
The SommWine Media Kit
This page is the current web media kit. Share it with your marketing or PR team, or contact Joanne to discuss the information you need for a proposed collaboration.
09 · START A CONVERSATION
Let's Find the Right Way to Work Together
Tell Joanne about your winery, brewery, brand or organization, the product or story you want to share, and the kind of collaboration you have in mind. Include relevant timing, BC availability and your contact details.
Prefer email? joanne@sommwine.com.
