Increase wine sales

Turn your staff into sales masters by attending a wine training with Joanne. I'll teach you winespeak, how to describe wine to your guests and most importantly how to make sales.

The Basic process

Initial Chat

I’ll need to learn a little about your restaurant, review your wine list and food menu, and undertand the style of service that works best for you. Then we set a date.

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Design Wine Training

I’ll design a wine training program just for you and your staff and select wines for sampling and discussing during training day complete with powerpoint presentation.

You will secure the wines from your reps.

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First Payment Due

50% of the payment is due one week before the training date.

We’ll discuss setup and I’ll need you and your staffs help building the room up for a wine tasting and class.

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Training Day

I’ll be there before game time to assist with setup and finalize AV set up. 1.15-2 hours all about wine (dependent on which; how to open it, serve it, and talk about it as well as how to listen to and your guests preference.

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At the end of the presentation, I’ll ask you and your staff to take 5 minutes to fill out our survey to provide feedback.

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Choose from one of three plans below or click on the button below to contact Joanne now



Includes lesson on elements of wine structure, how to describe wines, wine tools and opening procedures, wine sales techniques

Essentials +

Essentials +

Includes everything in the Essentials plan plus a presentation on British Columbia wine regions



Includes everything in Plan 2 plus a sit down with me to discuss ways to improve the wine list for readability and to highlight the best wines for your food with a email follow up.

Building your wine army

Build a wine army

Commit to 4 trainings (one each season) and receive a package price
The Presenter
Joanne DiGeso, founder of Sommwine

I have 18 years experience in some of the best restaurants in Western Canada. Please see my ‘about’ section in the header of my website to learn more about me!

Joanne DiGeso, certified WSET educator, wine presenter and judge

Book Now

Book your staff wine training experience today!